Briflio Blog
Long-form posts from the Briflio community — real takes, deeper dives, and perspectives beyond the daily pulse.
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Being Bad at Something Has Become Weirdly Embarrassing
A six-year-old draws a terrible horse and immediately shows it to everyone. Four legs coming from approximately the same part of the body. Head shaped like a potato. Tail attached with enormous confid
The Best Businesses Often Sell Boring Things
Three businesses. No viral app. No celebrity founder story required. No product you desperately want to photograph beside your coffee. Yet each tells us something useful about what actually makes a bu
The Cheapest Product Can Be Surprisingly Expensive
There is a particular mistake you make differently once you’re spending your own money. You stop asking: “Which one is cheapest?” And start asking: “Which one is going to annoy me the least over the n
I Want the Dessert. I Also Want to Live to 90. Surely We Can Negotiate.
I have an issue with the phrase “guilt-free dessert.” If the cake hasn’t committed a crime, why are we involving guilt? I ordered tiramisu. I didn’t commit tax fraud. Yet somewhere along the way, eati
We Have More Evidence Than Ever, and Somehow Agree on Less!!!
A few months ago, I watched a video of an argument online. It was maybe forty seconds long. Someone had recorded it from across the street. There were two people shouting, a few others standing around
Your Attention Is Probably Worth More Than You Think. You Just Never Get Paid for It.
There is something slightly strange about the most expensive thing you give away every day. Nobody sends you an invoice for it. Nobody asks for your bank details. Most of the time, you don’t even noti
Google Maps Still Doesn’t Understand the Way Indians Give Directions
A while ago, I was trying to find a place in a part of Pune I didn’t know particularly well. Google Maps said I was two minutes away. This was encouraging. Two minutes later, I was standing in a narro
The Older You Get, the More Your Parents Start Feeling Like People.
When you’re a kid, your parents don’t really feel like people. They feel like parents. They know when bills need paying, what to do when you’re sick, why you need to take a jacket, and somehow always
The Headline Was True. It Was Still Misleading.
The annoying thing about misleading headlines is that they don’t actually have to lie. Lying would almost make things easier. If a headline said something completely false, someone could check it, pro
The Degree Didn’t Change. The Market Did.
I still remember how excited I felt when I started university. Like most students, I believed there was a simple path ahead. Work hard, get good grades, graduate, apply for jobs, and eventually build
Why Do Some Stories Disappear From the News So Quickly?
A few weeks ago, it felt impossible to open social media without seeing something about the Epstein files. No matter where you looked, people had an opinion. Some believed the release would expose pow
Why Does Politics Feel More Divisive Than Ever?
It feels like almost every conversation eventually turns into an argument. Whether it’s around the dinner table, in a group chat, or scrolling through social media, politics seems to follow us everywh
The Biggest Lie About AI Isn’t That It’ll Replace Us
“Do you think AI will replace humans?”
What’s Something We Think We’re Saving Time On, But Actually Aren’t?
We live in a world that’s obsessed with saving time. We order groceries instead of going to the supermarket, reply to messages with voice notes, watch videos at 2x speed, and ask AI to summarise long
The Most Dangerous Lie We Tell Ourselves: “I’ll Enjoy Life Once…”
The Most Dangerous Lie We Tell Ourselves: “I’ll Enjoy Life Once…”